I recently chanced upon a marketing workshop for restaurants, whose primary aim was the pursuit of digital technology techniques. One thing just crossed my mind. They excluded food photography as part of the marketing mix; keep in mind the audience were Restaurants.
As a professional photographer specializing in food, the first thing I make sure is that the client is on board that the photograph is PRIMARILY their first contact with future customers, and as such, would really serve them well if they can prioritize the photography component versus other efforts. makes sense, right?
Here is a shot I did where the client had to bring me in from 18 hours away, just to do their food shoot.